The thesis
Pass Gallery is built on top of Pic-Time's gallery and print-store infrastructure, and that division is the whole point: Pass deliberately doesn't own the core hosting tech — it owns the growth layer. CRM and lifecycle marketing, automations, print-store optimization, community and education programs, brand, pricing. The clean separation — they host, Pass grows — is the thesis.
What I do here
I'm the business-operations engineer, working as de facto general-manager / chief-of-staff. My real job is connective tissue: the teams are siloed across HubSpot, Notion, Slack, and Gmail, and I synthesize across all of them to give leadership one consolidated operating picture. Concretely that's a multi-phase HubSpot data-integrity cleanup, lead-generation scrapers, messaging automation flows, QA on platform feature rollouts, seasonal campaigns, and a strategic assessment I authored proposing an observability layer for the business.
What's built
- ◦An operational brain — a structured knowledge base the AI agents run from, plus a suite of automation skills.
- ◦A closed-loop weekly rhythm — meetings captured via Fathom flow into Notion notes, action items get synced, and the weekly Slack/Notion update gets drafted automatically. The loop between "what was said" and "what gets done" runs itself.
- ◦CRM discipline — HubSpot cleaned up and made trustworthy, with defined query patterns and segment recipes for reliable reporting.
- ◦Growth tooling — lead scrapers, messaging automation, and a data connection into the warehouse for portfolio-level visibility.
- ◦"Pass Intelligence" — a proposed observability layer connecting CRM, product usage, automation, and QA into one view; the strategic thesis for the most intelligent revenue-optimization platform in the category.
Where it stands
A live business with a large customer base. My mandate is being formalized toward a general business-operations role; the foundational data and automation work is in progress, and the company is positioned for a potential sale.
Nearby stars
An external operating engagement under the Alpicat umbrella, run on the same brain-plus-AI operating model as everything else, and feeding Mission Control.